Jackson County, GA Heritage Trail Analysis
The Jackson County Heritage Trail is a geotrail which was launched in June of 2014 to raise awareness of historical sites in Jackson County, GA and promote tourism in the area. A geotrail is a collection of related geocaches, usually 12-30, which are group together as a series. This series may cover the length of a trail (such as a greenway) or notable locations in a city or even a county. Generally completing the series earns the participant a small reward (such as a collectible coin).
The Jackson County Heritage Trail was sponsored by the Jackson County Chamber of Commerce and spanned many historic locations in Jackson County GA. The trail attracted a number of people to the area which, in turn, spent money at local businesses and promoted tourism in the area.
In an effort to gauge the success of the trail (in terms of community participation), I created the following SSRS report.
Additionally, at the time of the creation of the Jackson County Heritage Trail, geotrails were more rare, so I created the following SSRS report to compare the initial days of the Jackson County Heritage Trail with a similar trail in Blackshear, GA, which had already been up and running for over a year.